You are here: CMA > About CMAs

About CMAs

Use CMA from the main menu to add and maintain a customizable Comparative Market Analysis.

The CMA provides prospective sellers an analysis of market activity for comparable properties in any class. The report provides the information sellers need in order to understand and feel comfortable with a pricing strategy and with you as their agent.

What's In the CMA

The CMA allows data entry at each of the following sections, and each can be opened at the CMA detail edit form by selecting a tab or by scrolling. See "Data Entry at CMA Sections" :

Contact
Subject Property Details
Agent
Cover Page
Cover Letter
Comparables
Edits & Adjustments
Marketing
Attachments
Contents

The CMA presentation may include any or all of the following pages:

Cover Page
Cover Letter
Table of Contents
Subject Property Details
Subject Property Photo Gallery
Side-by-Side Property Comparison
Comparable Summary
Edits & Adjustments
Consumer Medium Detail Form
Another selected Detail Form
Consumer Thumbnail Form
Photo Gallery
Flyer
Road or Aerial Map
Market Statistics Report
Days on Market Report
Marketing Plan

How it Works

Stratus MLS streamlines CMA generation and provides a comprehensive and customizable report for client presentations.

While adding or updating a CMA, add information in the appropriate sections of the CMA detail edit form, rewrite and format components to customize them, and upload as needed. Scroll through the detail edit form, or select a particular section from the tabs across the top of the CMA page.

Choose comparables from listing and public record search results or a map, and by ML#. The listing search can include private as well as MLS listings.
Create the CMA with or without a subject property, in order to meet a variety of presentation needs. You can include a marketing plan and financial analyses in your presentation, and make numeric adjustments as needed.
Save, print, and email the CMA. You can also copy it, specify components you want to include in the report, and customize your cover page and other sections.

About CMAs

What's In the CMA

How it Works

See also...